A Token of My Affection: Greeting Cards and American - download pdf or read online

By Barry Shank

ISBN-10: 0231118783

ISBN-13: 9780231118781

ISBN-10: 0231118791

ISBN-13: 9780231118798

Each yr within the usa, thousands of heavily produced greeting playing cards proclaim their occasional messages: "For My Loving Daughter," "On the celebration of Your Marriage," and "It's a Boy!" For greater than a hundred and fifty years, greeting playing cards have tapped into and arranged a shared language of affection, affection, and kinship, turning into a vital part of yank lifestyles and tradition. modern incarnations of those emotional transactions played via small bits of embellished paper are usually brushed off as vacuous clichés utilising tired stereotypes. however, the connection of greeting playing cards to structures of fabric construction is definitely worthy learning and figuring out, for the trendy greeting card is the made of an whose values and goals appear to contradict the feelings that the majority playing cards convey. in reality, greeting playing cards articulate transferring different types of love and association skilled by way of humans whose lives were formed by means of the key fiscal adjustments of the overdue 19th and 20th centuries. A Token of My Affection exhibits in attention-grabbing element how the evolution of the greeting card unearths the basic energy of monetary association to let and constrain reports of longing, prestige, wish, social connectedness, and love and to constitution and partly ascertain the main deepest, inner, and intimate of feelings.

Beautifully illustrated, A Token of My Affection follows the improvement of the trendy greeting card from the 1840s, as a manner of improving that almost all elusive of things—the emotional subjectivity of one other age. Barry Shank charts the evolution of the greeting card from an afterthought to a standard printing and stationery company within the mid-nineteenth century to a multibillion-dollar 100 years later. He explains what an dedicated to emotional sincerity skill for the lives of all americans. mixing archival examine in enterprise historical past with a research of surviving artifacts and a literary research of a vast diversity of suitable texts and first assets, Shank demonstrates the facility of commercial to impact love and the facility of affection to discover its manner available to buy of customer society.

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A Token of My Affection: Greeting Cards and American Business Culture (Popular Cultures, Everyday Lives) by Barry Shank


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